2025 Winner

In targeting gamers, Pizza Hut realized that the longer players game, the colder their pizza gets – and the longer they play, the hotter their console gets. “Pizza WRMR” was created as an open-source, 3D-printable innovation that channelled hot air coming out of a game console into a convection oven. The product dropped with the release of Call of Duty: Black Ops 6 and a partnership with one of the game’s top players on Twitch, ZkMushroom, helped spread the word. The campaign led to 7,700 downloads of the blueprint, achieved 29.1 million impressions in Canada and surpassed Twitch’s benchmark for views and minutes watched.

Credits

Creative Agency: Leo Toronto
President: Ben Tarr
Managing Director, Account Service: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
Chief Creative Officer: Steve Persico
Executive Creative Director: Kohl Forsberg
Senior Art Director: Jerry Yang
Senior Copywriter: Michael Carey
Group Account Director: Scott Lyons
Account Director: Krzysztof Iwanicki
Account Executive: Vanessa Niragira
Integrated Project Manager: Jessica Rinaldi
Group Strategy Director: Pooja Beri
Senior Strategist: Aleeza Yermus
Executive Producer: Kali Kyriazis
Executive Producer: Janice Rebelo
VP, Post & Print Production: Gord Cathmoir
Manager, Print Production and Studio: Kevin Stephen
VP, Director Creative Technology: Felix Wardene
Digital Project Director: Thomas Degez
Web Developer: David Freedman
Editor: Raquel Velasquez
VP, Development and Communications: Richard Newman
PR Lead, Publicis Groupe Canada: Sophie Prefol

Production House: The Pub Production
Executive Producer: Terry Theofilactidis
Director/DOP: Reid Marshall
Food Stylist: Nicole Young
Line Producer: Tyler Reid

Industrial Design & 3D Printing: Objex Unlimited
PR: Edelman
Media Agency: Wavemaker
Social Media Management: Diamond Marketing Group

Client: Pizza Hut Canada
President & General Manager: Daniel Meynen
Chief Brand Officer: Jennifer Ligotti
Marketing Director: Devon Lawrence
Marketing Director: Neil Littler
Marketing Manager: Daniela Di Vito
Marketing Manager: Amanda Ardizzi
Innovation Manager: Kaela Lewis